WEMADE PLAY, established in 2009, is a leading mobile game company in South Korea, reaching 100 million downloads with its released games in just 9 years. WEMADE PLAY first gained recognition with its hit game Anipang, widely regarded as Korea's ‘national game’. Since then, the company has launched a variety of casual games, leveraging both the Anipang IP and other original IPs. In addition, its subsidiary, PLAYLINKS, founded in 2015, has successfully expanded its portfolio with Anipang Matgo and Anipang Poker in Korea, while expanding its global presence with social casino hits like Rock N' Cash and Slot Mate.  

WEMADE PLAY, which opened a new chapter in the growth of the South Korean mobile game market with the launch of Anipang in 2012, is dedicated to developing technology and services that deliver games everyone can enjoy, based on the needs of both our customers and the market. WEMADE PLAY, PLAYLINKS, and our domestic and global publishing partners are committed to continuing these efforts moving forward.

Mission

Our mission is to create games that can be easily enjoyed by everyone and add fun and excitement to everyone

Vision

Our vision is to become a top 3 casual games developer in the global market

Core value

The five core values the company live by
▶Challenge - Explore new challenges and grow
▶Speed - Be quick in our decisions and execution
▶Be the best - Do all we can to create the best game
▶Respect - Approach customers and colleagues with respect
▶Fun - Create a fun culture that allows us to develop fun games

Introducing Wemade Play CI

The new CI embodies the philosophy of Wemade Play, which is to deliver more value and joy to everyone around the world through our games. Our vision and the dreams we pursue can be summed up in keyword "PLAY"